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Unit 5: Do You Really Need It?
Vocabulary. Match each word with its definition.
Comprehension. Answer the questions about the advertisements. Which advertisement appeals to the reader’s desire to be special?
Comprehension. Answer the questions about the advertisements. Which advertisement appeals to the reader’s desire to do what other people are doing?
Comprehension. Answer the questions about the advertisements. Which advertisements use statistics to sell their products?
Comprehension. Answer the questions about the advertisements. Which advertisements use famous people to sell their products?
Comprehension. Answer the questions about the advertisements. Which advertisements do you think are most effective? Why?
Match the main clauses and adverb clauses to form sentences. Use correct punctuation.
Complete each sentence with a word or phrase from the box. In some cases, more than one answer is possible.
Combine each pair of sentences using the appropriate word or phrase in parentheses.
Complete the sentences with your own ideas.
Where are Farah and Amal? How do you know?
What is Farah trying to convince Amal not to do? Why?
What does Amal change her mind about in the conversation?
Listen to the lecture about advertising techniques. Then identify the kind of technique each product uses.
You will see the following words in the reading on pages 74 and 75. Match the words with their meanings.
How many advertisements is the average person exposed to each day?
What are traditional advertising approaches?
What does the author of the article consider to be one of the strangest developments in advertising?
What does the author consider to be the sneakiest form of advertising?
What does handwriting involve?
Why are some people not keen on writing by hand?
What can specialists find out about someone through his or her handwriting?
Why is word-processing popular?
Which types of tests are mentioned? What is the difference between them?
What is the writer’s viewpoint on the issue? Do you agree or disagree? Why?
Complete the sentences about facts. Use the simple present or will in the second clause.
Work with a partner. Say what happens, will happen, or might happen in the following situations.
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