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Unit 4: The Art of Advertising

Vocabulary. List the words that describe the car, the suitcase, and the bike.

Comprehension. Answer true or false.

Change the sentences from the active voice to the passive voice.

Complete the paragraph with the passive form of the verbs in parentheses. Use the correct tense.

Use the correct verb: look, smell, sound, or taste.

Listen to the ads and match.

Choose the correct meaning of each word. inconceivable (paragraph 1)

Choose the correct meaning of each word. impractical (paragraph 1)

Choose the correct meaning of each word. limited (paragraph 2)

Choose the correct meaning of each word. status symbol (paragraph 2)

Choose the correct meaning of each word. cash in (paragraph 3)

Choose the correct meaning of each word. franchise (paragraph 3)

Choose the correct meaning of each word. revolutionize (paragraph 6)

With the help of a dictionary, write down three words that start with the following prefixes, meaning “not”:

Answer the questions about the reading. How long have credit cards been available?

Answer the questions about the reading. Why was Frank McNamara embarrassed?

Answer the questions about the reading. What did McNamara think was a silly restriction?

Answer the questions about the reading. What phrase was used to describe the use of credit cards, in contrast to the phrase “paying in cash”?

Answer the questions about the reading. What shows that the Diner’s Club card was becoming popular?

Answer the questions about the reading. What did the credit card represent to people who possessed one?

Answer the questions about the reading. How did the use of credit cards expand?

Read “The Invention of The Cell Phone” and complete the timeline.

Choose a product and find out as much as you can about it. Put the information on a timeline. Use the information to write about the product’s history.

Write your own advertising slogans. Turn the sentences into imperatives. Use your own ideas.

Complete the conversation. Choose the correct words.

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