Unit 5: Do You Really Need It?

Quick Check

A. Vocabulary. Match each word with its definition.

1. d admire
2. g brand
3. f exclusive
4. c formula
5. a intended
6. b revolutionary
7. e sophisticated

B. Comprehension. Answer the questions about the advertisements.

1. Which advertisement appeals to the reader’s desire to be special?

BMX-3000 sports car.

2. Which advertisement appeals to the reader’s desire to do what other people are doing?

Planet mercury sneakers.

3. Which advertisements use statistics to sell their products?

Dynex Laundry Detergent and Crystal spring.

4. Which advertisements use famous people to sell their products?

Planet mercury sneakers.

5. Which advertisements do you think are most effective? Why?

I think the ad for the BMX-3000 sports car is the best because it makes me want to buy one.

3. Grammar

A. Match the main clauses and adverb clauses to form sentences. Use correct punctuation.

1. They patented their new formula c
2. She can’t use that brand of make-up d
3. Even if you are in perfect health f
4. I shop e
5. I’ll come to the picnic tomorrow b
6. Since I started exercising a

B. Complete each sentence with a word or phrase from the box. In some cases, more than one answer is possible.

1. Even if/ unless it rains tomorrow, the parade will still happen.
2. It is important to wear your seatbelt so that you don’t get hurt in an accident.
3. People vote in order to have an impact on their government.
4. The football game had to be cancelled because of the heat.
5. Wherever he goes, his little brother follows him.
6. Because/ since/ now that he’s working in a prestigious law firm, he wears sophisticated clothes.

C. Combine each pair of sentences using the appropriate word or phrase in parentheses.

1. We’re going to use a map. We have no idea how to get there. (since / so that)

Since we have no idea how to get there, we're going to use a map.

2. A new leader has been elected. Things are starting to change. (unless / now that)

Now that a new leader has been elected, things are starting to change.

3. You get the flu shot. You can still get the flu. (Even if / in order to)

Even if you get the flu shot, you can still get the flu.

4. She takes her electronic dictionary with her. She takes it to each place she goes. (unless / wherever)

She takes her electronic dictionary with her wherever she goes.

5. You want to go to a top university. You must have excellent grades. (because of / if)

If you want to go to a top university, you must have excellent grades.

6. I’d be happy to keep you company. You might want to be alone. (unless / if)

I'd be happy to keep you company unless you want to be alone.

7. The game was cancelled. The rain was the reason. (Only if / because of)

The game was cancelled because of the rain.

8. Keep in touch. I want to know how you are doing. (So that / even if)

Keep in touch so that I know how you are doing.

D. Complete the sentences with your own ideas.

1. …now that I have more time.

Since we have no idea how to get there, we're going to use a map.

2. Global warming will continue unless…

Now that a new leader has been elected, things are starting to change.

3. If I found my best friend’s journal,…

Even if you get the flu shot, you can still get the flu.

4. …in case you need help.

She takes her electronic dictionary with her wherever she goes.

5. Wherever you go these days,…

The game was cancelled because of the rain.

6. Unless you have a passport,…

Keep in touch so that I know how you are doing.

4. Conversation

About the Conversation

1. Where are Farah and Amal? How do you know?

They are at the mall or in a department store.

Amal has bought a lot of different things.

2. What is Farah trying to convince Amal not to do? Why?

Farah tells Amal not to buy anything else because she has already bought a lot of different things.

3. What does Amal change her mind about in the conversation?

Amal decided not to buy the red sweater since she doesn't want to max out her credit card.

5. Listening

Listen to the lecture about advertising techniques.
Then identify the kind of technique each product uses.

7. Vocabulary Building

A. You will see the following words in the reading on pages 74 and 75. Match the words with their meanings.

1. e consumer
2. f exposed
3. b logo
4. a outlandish
5. c spontaneously
6. d unconventional

8. Reading

After Reading

1. How many advertisements is the average person exposed to each day?

The average person is exposed to between 400 and 600 advertisement each day.

2. What are traditional advertising approaches?

TV commercials, newspaper ads, and magazine ads are traditional advertising approaches.

3. What does the author of the article consider to be one of the strangest developments in advertising?

Selling advertising space on one's body is a strange development in advertising.

4. What does the author consider to be the sneakiest form of advertising?

Buzz marketing is considered the sneakiest form of advertising.

10. Writing

3. Read the text and find out.

What does handwriting involve?

Handwriting involves forming letters with a writing implement. cursive writing requires formal training and initial literacy stages require children to learn how to manipulate a writing implement and develop their eye-hand coordination.

Why are some people not keen on writing by hand?

Some people are not keen on handwriting because they prefer word-processing.

What can specialists find out about someone through his or her handwriting?

Specialists can analyse a person's handwriting to determine character traits, gender, personality, emotional state or to authenticate documents.

Why is word-processing popular?

It's popular because it is fast and efficient and facilitates editing as people can make changes, add or correct parts of text without having to wrote the whole thing. In addition, a computer can be used to check spelling through spellcheck.

Which types of tests are mentioned? What is the difference between them?

There are computers-based tests and pen and paper tests. Computer based tests do not require writing by hand within a set time, whereas pen and paper tests do.

What is the writer’s viewpoint on the issue? Do you agree or disagree? Why?

The writer is in Favor of technological advances that allows us to do things efficiently but he is also keen to preserve the skil of writing by hand without the help of a device; as a means of self-sufficiency and independence which is not reliant on machines.

11. Form, Meaning and Function

A. Complete the sentences about facts. Use the simple present or will in the second clause.

1. If you heat (heat) water to 100°C, it boils (boil).
2. If they climb (climb) up to 4,000 meters, they need (need) oxygen.
3. Unless you stop (stop) spending, you will be (be) completely broke before the end of the month.

B. Work with a partner. Say what happens, will happen, or might happen in the following situations.

1. If children see a lot of toy commercials on TV, they might sleep.
2. If there is a sale at my favourite store, I will go shopping.
3. If I leave my wallet or cell phone at home, I will not be able to contact my friends.
4. If you get top marks at school, my father will reward me.
5. If I see an advertisement on TV, I interact with that advertisement.